Audience Research
Once we had came up with an idea for our teaser trailer we asked a numerous amount of people what they thought about it and produced the answers in different ways.
For our audience research we asked a numerous amount of people in the age range of 16-30 what they would expect from a teaser trailer. we also asked them what their favourite sub-genre and favourite horror movie was. Based on this audience research we have decided to do a paranormal horror. AH
Questionnaire
We asked a selection of people some questions on what they would like to see in a teaer trailer and which sub genre they prefer and produced our results in a questionnaire.
Questionnaire:
1. whats your favourite genre?
2. Do you like horror?
3. Which sub genre do you prefer?
4. do you like the use of a blood, guts and gore in a horror?
5. Do you prefer a male of a female killer?
6. Do you prefer a male or female victim?
AH
1. whats your favourite genre?
2. Do you like horror?
3. Which sub genre do you prefer?
4. do you like the use of a blood, guts and gore in a horror?
5. Do you prefer a male of a female killer?
6. Do you prefer a male or female victim?
AH
Pie chart
We decided to put our results into a pie chart to help show the statistics of who likes horror and who doesn't. This helped to justify who we should aim our teaser trailer and what our storyline should be about. AH
Do you like horror?
We asked a selection of different people of different age ranges to whether or not they like horror or not. 25% of the selected number of people we asked said that they didn't like horror. However the remaining 75% said that they did like horror. This is useful to us as we are producing a horror based project. Using this information we can then find out what people look for most in a horror teaser trailer, this would then help and allows us to create a teaser trailer based on the audiences interests. AH
We asked a selection of different people of different age ranges to whether or not they like horror or not. 25% of the selected number of people we asked said that they didn't like horror. However the remaining 75% said that they did like horror. This is useful to us as we are producing a horror based project. Using this information we can then find out what people look for most in a horror teaser trailer, this would then help and allows us to create a teaser trailer based on the audiences interests. AH
Which is you favourite genre?
We asked the same amount of people to keep our results fair and simple. We selected the most popular genres of films and asked the selected amount of people which they preferred. The least popular one was the genre 'musicals'. Comedy and Horror were very close with just 5% between them however the horror genre came top. This suggests that creating a horror teaser trailer will appeal to more people making our trailer worldwide. However the down side to this is that, from these results, it is proven that the horror market is very popular so making our trailer unique to the marke is important. AH
We asked the same amount of people to keep our results fair and simple. We selected the most popular genres of films and asked the selected amount of people which they preferred. The least popular one was the genre 'musicals'. Comedy and Horror were very close with just 5% between them however the horror genre came top. This suggests that creating a horror teaser trailer will appeal to more people making our trailer worldwide. However the down side to this is that, from these results, it is proven that the horror market is very popular so making our trailer unique to the marke is important. AH
What is your favourite sub genre of horror?
Proven by our results we notice that paranormal/possession is the most popular out of the selected people we asked. By this statistic of 30% helps us to choose what sub genre to use within our teaser trailer. Due to the statistics we will be using the paranormal/possession as our horror sub genre as this will appeal more to our audience.
AH
Proven by our results we notice that paranormal/possession is the most popular out of the selected people we asked. By this statistic of 30% helps us to choose what sub genre to use within our teaser trailer. Due to the statistics we will be using the paranormal/possession as our horror sub genre as this will appeal more to our audience.
AH
Do you like the use of blood guts and gore in a horror?
The percentage of people that prefer blood guts and gore in a horror was 30% more than those that said they didn't. This suggests that people would prefer to watch a horror that contained blood, guts and gore. From a recent survey we found out that it is mainly males that prefer gore in a horror, as it is seen as manly and men have been proven to prefer horrors containing a torturous within horror. This relates back to the reason to why we are aiming our trailer at a male audience. AH
The percentage of people that prefer blood guts and gore in a horror was 30% more than those that said they didn't. This suggests that people would prefer to watch a horror that contained blood, guts and gore. From a recent survey we found out that it is mainly males that prefer gore in a horror, as it is seen as manly and men have been proven to prefer horrors containing a torturous within horror. This relates back to the reason to why we are aiming our trailer at a male audience. AH
Do you prefer a male or female killer?
We asked the same amount of people whether or not they would prefer a male or female killer. 60% of people said they would prefer a female killer, and 40% said they would prefer a male killer. From these results we can determine that we will be using a female killer as this is what people want to see. It would be more appealing to our audience and it would widen our audience range. AH
We asked the same amount of people whether or not they would prefer a male or female killer. 60% of people said they would prefer a female killer, and 40% said they would prefer a male killer. From these results we can determine that we will be using a female killer as this is what people want to see. It would be more appealing to our audience and it would widen our audience range. AH
Do you prefer a male or female victim?
As you can see from our results over half of our audience (55% over 45%) said they preferred a female victim over a male victim. The statistics prove the typical horror convention of having a typical innocent blonde as the victim. From this results we decided to stick to this theory and use a female vicitm in our teaser trailer CO
As you can see from our results over half of our audience (55% over 45%) said they preferred a female victim over a male victim. The statistics prove the typical horror convention of having a typical innocent blonde as the victim. From this results we decided to stick to this theory and use a female vicitm in our teaser trailer CO
By Abigail Harris and Chloe Osborne